6,000 people suffer from venomous snake bites every year in Thailand.
Most of them are farmers.
Well, that's a big number.
So what's the problem, you might say?

We found that one of the issues is a lack of knowledge.
Strategically speaking, we could just educate them right away.
But creatively, we could find the right way to communicate with them.

We knew they loved our promotional items.
It's one of the things they like most about our brand.
So, we give them the "Lifecover Loincloth," a traditional loincloth
transformed into a life-saving tool to keep Thai farmers safe in the field.