Thai farmers often believe in luck, which is not wrong at all.
But sometimes it leads to misguided practices and hinders their success.

Instead, Mongkut Fertilizer wants them to believe in 'faith.'
So we developed a new fertilizer formula, '40-0-0'.
Proven to be the most effective we've ever made.
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To convince them to try it, we've incorporated the popular Thai saying,
"When there is an effort, there is always a chance of success," into our key message.
To let all Thai farmers know that "A leap to success is within reach."