The Air Pollution Jeresy

The game-changing jersey that reflects to daily air pollution levels.

Client:

Lamphun Warriors X NTBC

How do you feel when the air turns bad?
That sting in your lungs from the dust in every breath…
Does it feel like you’re being tortured?

Now imagine having to breathe that all day because your job keeps you outdoors.
Worse still, it demands that you train, push your body, and compete at your peak.
That’s the reality footballers in Northern Thailand face during the burning season.

To raise awareness and call attention to Thailand’s PM2.5 air pollution crisis, Flash Bomber has joined forces with Lamphun Warriors F.C., a top Thai League team from the North, and the Northern Thailand Breath Council (NTBC) to launch The Air Pollution Jersey — a game-changing football jersey that reacts to daily air quality levels.

Replacing Lamphun Warriors’ iconic white home jersey, this game-changing collection reacts to daily air pollution levels with one of six distinct colors, each visually representing the severity of PM2.5 based on match day Air Quality Index (AQI) levels, using the universally recognized AQI color codes that people are familiar with when checking the air quality on their phones:

My Role :

Creative / Copywriter


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